I am always on the look out for new products to stock – from unusual yarns to pretty needles and anything that I think fits with my brand, but I am constantly met with the argument that I only sell expensive products. Obviously, as the name suggests, I don’t sell cheap novelty yarns, or acrylic, polyester or nylon. However, these products are available everywhere and I prefer to concentrate on more exclusive and special products.
Fortunately, due to the increase in popularity of both knitting and crochet over the last decade, there are more haberdashery shops than ever, selling a wide range of mainstream products – Sirdar, Rowan, Debbie Bliss etc, and although I may occasionally stock a particular product of these, I can’t begin to stock them all – firstly, I don’t have the space, and secondly, I don’t believe all of them to be “luxury” despite their price tag. It has always been my belief that luxury does not have to be expensive, it just has to be well made and cleverly sourced.
Yarns cashmere, expensive by comparison to my other yarns, costs £18.50 for 50g ball or £9.25 for a 25g ball – i.e. at 37p per gram versus Rowan’s (recently discontinued) ‘Pure Cashmere DK” was RRP at £13.50 per 25g ball – a staggering 54p per gram, so my cashmere, which really is of the best quality possible, is a staggering 30% cheaper than big brand Rowan. Then there’s my exclusive Shreya Silks – at £13.50 (soon to be increased to £14) per 100g these silks are hand dyed in India and are available a wide variety of colours and colour ways (and can also be custom dyed with a choice of over 300 colours). They cost 13.5p per gram – against Debbie Bliss pure silk DK‘s £10.45 for 50g (equates to 20p per gram). Again my own products are more than 30% cheaper than the big brand – even when the prices go up!
Now, I know that I am not as well known as either of these giants (yet), but I hope that as my business grows, my ego doesn’t. I will continue to strive to bring you the best possible products and the lowest possible prices.