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East
is coming up – and it’s my first Craft Show! I am trying to get organised well in advance but’s tricky because I have no idea how much to take and which items will sell the best. Part of being an online shop means that I can keep my studio organised in a way known only to me. I never have to worry about how it looks because people very rarely see it. I have suddenly had to think about displays, and carrier bags and price lists! Not to mention the fact that most of my yarns are not labelled when they arrive and I tend to label them as necessary – i.e. once purchased! However, I obviously can’t do this for the show so have to think ahead in so many ways.

I am very fortunate that we have 2 very keen and bright 17-18 year olds living in our street who are saving for various things and are happy to help out as much as possible.

I have bought brown paper carrier bags each of which has a label tied on with ribbon – part of my USP is my customer service and the belief that buying yarn is like buying a gift for yourself, and a bit of a guilty pleasure so I want any new customers to have the same sense of satisfaction that has become so popular with my online customers. I have a ton of chocolates to give away and the usual signature lavender bags

I have also had to think of everything so much farther in advance than I usually do because most of my products are made to order and take 4+ weeks, so I am very cash-poor right now but my loft is literally bursting! I have new lines of cashmere, silk, not to mention the recent addition to my site – Manos Del Uruguay fair trade yarns.

I have also found a fantastic lady to help me (one of my Facebook fans) and she has done several of these shows before so has been great at giving advice about how to dress the stall. I am very nervous about it all, but in reality this is my first fair – it wont be perfect and I expect to learn as much about what not to do as what works well. Hopefully it will be enough of a success that it will not be my last!

 

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